From the first tap on a heart to the email that brings a shopper back — here's the whole toolkit, with the plan each part comes on.
Every piece below appears on your storefront the moment you switch it on in the theme editor — no code, no theme edits.
A clear “Add to Wishlist” button next to Add to cart. One tap saves, the label changes to “Saved”, another tap removes it.
A heart appears on product cards across collections, the homepage and “You may also like” rows — found automatically.
A heart next to the cart shows how many items are saved, on every page, the moment a shopper taps.
Everything a shopper saved in one place — with images, prices, Add to cart and Remove.
No account needed to save. When a guest logs in later, everything they saved moves into their account automatically.
After a guest saves something, a small prompt offers to email them if the price drops. Now your reminders reach guests too.
Shoppers share their list with one link — for gift ideas, birthdays, or a second opinion.
When the chosen variant is sold out, a “Notify me when available” button appears under the wishlist button. The shopper is emailed when it returns.
Shoppers sort what they save into their own lists — “Birthday”, “Summer”, “For the flat” — and move items between them.
On the wishlist page a shopper can open a product in a pop-up and add it to cart without leaving the list.
The wishlist speaks your shopper’s language automatically: English, German, French, Italian, Spanish, Japanese, Polish, Dutch, Portuguese (Brazil and Portugal), Swedish and Danish.
Every phrase the wishlist shows — 57 of them — can be reworded per language from Settings. Your language isn’t in the list? Type its code and write it yourself.
Once a day the app checks every saved item and emails the shopper when there’s a reason to come back. Available from Starter.
When a saved item gets cheaper, the shopper hears about it — the most natural nudge there is.
Sold out when they saved it? They’re told the moment it’s available again.
A gentle “still thinking about it?” email for items saved a while ago and never bought.
When a saved item is nearly sold out, the shopper is told before it’s gone.
Build the reminder email with drag-and-drop blocks, or paste your own HTML.
Add a time-limited offer to reminder emails. The button in the email applies the code for the shopper automatically.
One click sends the real reminder — with your template and a live discount code — to your store’s email.
Saves are demand you can see before it turns into orders. The admin shows who saved what, what’s trending, and lets you act on it.
Total saves, this month’s saves, how many shoppers are wishlisting, and your most-saved products.
See every shopper who saved something — logged-in customers and guests who left an email — and what they saved.
Top products on every plan. Daily trends for 30 days and customer-vs-guest breakdowns from Starter.
Download every saved item — product, shopper, email, price when saved, date — for marketing or your own analysis.
See how many saved products were later bought, and how much revenue they brought in.
Button text, icon (heart, star, bookmark or your own SVG), colors, style, size and borders — with a live preview.
For the last 1% — add your own CSS to fine-tune the wishlist on any theme.
A saved product is a signal. Pass it to your email tool, your automations or your ads — without a developer.
Paste a Klaviyo private API key and wishlist activity lands on each shopper’s profile as events you can build flows and segments from.
Start a Flow workflow when a signed-in customer saves a product or asks for a back-in-stock alert.
Signed-in customers who use the wishlist are tagged in Shopify, so you can build a segment and email, discount or advertise to them.
Send each wishlist event as a JSON POST to Zapier, Make, Omnisend automations or your own system.
When a shopper saves a product, an AddToWishlist event is sent to the Meta, Google Analytics 4 and TikTok pixels already on your store.
A wishlist runs on every page of your store, so it has to be fast, private and never in the way.
Scripts load from Shopify’s CDN, and a product is only looked up when a shopper actually taps its heart — not once per card.
Installed as a Shopify theme app extension and switched on in the theme editor.
Shopper data is deleted when Shopify asks, and every email carries an unsubscribe link that is always respected.
Because it never edits your theme files, removing the app removes the wishlist with it. Nothing to clean up.
Start free and upgrade when you want reminders. Paid plans come with a 14-day free trial, billed through Shopify.
| Feature | Free$0 forever | Starter$4.99/mo · or $49/yr | Professional$14.99/mo · or $159.99/yr |
|---|---|---|---|
| Unlimited saves, product & card buttons, header icon | ✓ | ✓ | ✓ |
| Guest wishlists that merge on login | ✓ | ✓ | ✓ |
| Wishlist page with add to cart | ✓ | ✓ | ✓ |
| Dashboard & top 5 products | ✓ | ✓ | ✓ |
| Price-drop & back-in-stock emails | — | ✓ | ✓ |
| Saved-item nudges & guest email capture | — | ✓ | ✓ |
| Discount codes in reminders | — | ✓ | ✓ |
| Full analytics & CSV export | — | ✓ | ✓ |
| Shareable wishlists | — | — | ✓ |
| Low-stock urgency emails | — | — | ✓ |
| Custom CSS & priority support | — | — | ✓ |
| 14-day free trial | — | ✓ | ✓ |
Tap a heart on our demo, then add it to yours in two minutes.