ZS Wishlist vs Swym Wishlist Plus: an honest comparison
Swym Wishlist Plus is the best-known wishlist app on Shopify. ZS Wishlist & Notify Me is newer and much cheaper. This page compares the two as fairly as we can, including the places where Swym is the stronger choice. We make ZS Wishlist, so read it with that in mind.
Swym's prices and rating below are taken from its public Shopify App Store listing on October 13, 2026. They may have changed since; check the listing before deciding.
At a glance
| ZS Wishlist & Notify Me | Swym Wishlist Plus | |
|---|---|---|
| Free plan | Yes, with no time limit | Free trial; paid plans from $29.99/month |
| Paid plans | $4.99 and $14.99 per month | $29.99, $59.99 and $99.99 per month |
| App Store rating | New; no reviews yet | 4.7 from 1,481 reviews |
| Built for Shopify badge | No | Yes |
| Guest wishlists | Yes, on Free | Yes |
| Price-drop and back-in-stock emails | From $4.99/month | Yes, on paid plans |
| "Notify me" on sold-out products | From $4.99/month | Yes |
| Multiple wishlists | From $4.99/month | Yes |
| Storefront languages | 12 built in, any other can be added, on Free | See Swym's listing |
| Klaviyo, Shopify Flow, webhooks | $14.99/month | Yes, with more integrations |
| Shopify POS | No | Yes |
| SMS alerts | No | Yes, through partners |
Where Swym is the better choice
- Track record. Swym has more than a thousand reviews and the Built for Shopify badge. ZS Wishlist is new and has neither yet.
- Shopify POS. If your staff need to see or build wishlists at the till, Swym supports it and ZS Wishlist does not.
- SMS and a wider set of integrations. Swym connects to more marketing tools. ZS Wishlist covers Klaviyo, Shopify Flow, customer tags, ad pixels and a generic webhook.
- Large, complex stores. If you need an account manager and custom work, that is Swym's territory.
Where ZS Wishlist is the better choice
- Price. The full ZS Wishlist toolkit costs $14.99 a month, half of Swym's entry plan. The Free plan is not a trial.
- No quotas. Saves are unlimited on every plan, and the wishlist is never switched off because a monthly limit was reached.
- Languages on every plan. The storefront wishlist follows your store's language in 12 languages, and every phrase can be reworded, free.
- Nothing left behind. It installs through Shopify app blocks and embeds only, so removing the app removes the wishlist with it.
- Small footprint. The storefront scripts are small and are served from Shopify's CDN.
Which one should you pick?
If you run a larger store, sell in person through Shopify POS, or want SMS alerts, choose Swym. If you want a wishlist with reminder emails and back-in-stock alerts and do not want to pay $30 or more a month for it, try ZS Wishlist: the Free plan costs nothing and the paid plans have a 14-day trial.
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Add a wishlist to your store today
ZS Wishlist & Notify Me is free to start, with unlimited saves and guest wishlists.