Guides for Shopify merchants

Practical guides on wishlists, back-in-stock alerts and the emails that bring shoppers back.

• How to add a wishlist to your Shopify store (no code)

  A step-by-step guide to adding a wishlist button, card hearts and a wishlist page to any Online Store 2.0 Shopify theme, without editing theme code.

• Back-in-stock alerts on Shopify: how to set up a "Notify me" button

  How to let shoppers ask for an email when a sold-out product returns, how the alert is sent, and the mistakes that make restock emails fail.

• Wishlist emails: price-drop, restock and reminder emails that bring shoppers back

  The four kinds of wishlist email, when each one should be sent, and how to set them up on Shopify without annoying your customers.